Back to Case StudiesClient Portfolio: Urban Retail Brand

Scaling E-Commerce Launch to 3.8x ROAS with Targeted Campaigns

How we structured Meta & Google ad campaign architectures to drive qualified sales and ₹4.5L/mo pipeline revenue for a growing brand.

Return on Ad Spend3.8x+180%

Customer Acquisition Cost₹240-35%

Monthly Sales Volume₹4.5L/mo+210%

Conversion Rate3.2%+65%

The Challenge

The client was struggling with high customer acquisition costs (CAC) and rising ad fatigue on social platforms, resulting in an average return on ad spend (ROAS) of just 1.2x.

The Solution

We deployed a full-funnel performance marketing structure. We built dedicated custom-coded landing pages (Tailwind), integrated Meta Conversions API for accurate conversion logs, implemented weekly video creative testing, and optimized ad budgets dynamically.

Before vs. After Metrics

Initial State (Before)

Average ROAS1.2x
Cost Per Lead₹380
Weekly Creative Iterations2

Optimized State (After)

Average ROAS3.8x
Cost Per Lead₹240
Weekly Creative Iterations8

Project Summary

Project ROI280%

Lead Volume+110%

Web Traffic+140%

Conversion Rate+65%

Technologies Deployed

ReactMeta Conversions APIGoogle Analytics 4ShopifyTailwind CSS

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